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20% Off Villeroy & Boch

The simplicity of Villeroy & Boch's Design Naif is clearly defined by the style of Naïve painting that depicts a childlike simplicity in its subject matter and technique. Designed by the French folk artist, Gerard Laplau, these charming studies of farm and country living are guaranteed to transport you to a simpler time.

Design Naif Flat Plate Farmer
Design Naif Flat Plate Farmer
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Flat Plate Noah
Design Naif Flat Plate Noah
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Flat Plate Poultry farm
Design Naif Flat Plate Poultry farm
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Flat Plate Village
Design Naif Flat Plate Village
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Flat Plate Fireplace
Design Naif Flat Plate Fireplace
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Flat Plate Huntsman
Design Naif Flat Plate Huntsman
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Salad Plate Farmer
Design Naif Salad Plate Farmer
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Salad Plate Noah
Design Naif Salad Plate Noah
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Salad Plate Poultry farm
Design Naif Salad Plate Poultry farm
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Salad Plate Village
Design Naif Salad Plate Village
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Salad Plate Fireplace
Design Naif Salad Plate Fireplace
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Salad Plate Huntsman
Design Naif Salad Plate Huntsman
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Bread & Butter Plate Hamlet
Design Naif Bread & Butter Plate Hamlet
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Bread & Butter Plate Mill
Design Naif Bread & Butter Plate Mill
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Bread & Butter Plate Marriage
Design Naif Bread & Butter Plate Marriage
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Bread & Butter Plate Cultivation
Design Naif Bread & Butter Plate Cultivation
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Bread & Butter Plate Farm
Design Naif Bread & Butter Plate Farm
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Bread & Butter Plate Meeting
Design Naif Bread & Butter Plate Meeting
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Large Deep Plate Farmer
Design Naif Large Deep Plate Farmer
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Large Deep Plate Noah
Design Naif Large Deep Plate Noah
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Large Deep Plate Poultry Farm
Design Naif Large Deep Plate Poultry Farm
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Large Deep Plate Village
Design Naif Large Deep Plate Village
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Large Deep Plate Fireplace
Design Naif Large Deep Plate Fireplace
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Large Deep Plate Huntsman
Design Naif Large Deep Plate Huntsman
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  •  MSRP: £39.00
  •  Our Price: £31.20


Design Naif Small Deep Plate Marriage
Design Naif Small Deep Plate Marriage
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Small Deep Plate Meeting
Design Naif Small Deep Plate Meeting
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  •  MSRP: £34.90
  •  Our Price: £27.92


Design Naif Individual Bowl Small
Design Naif Individual Bowl Small
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  •  MSRP: £29.00
  •  Our Price: £23.20


Design Naif Individual Bowl Large
Design Naif Individual Bowl Large
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  •  MSRP: £29.00
  •  Our Price: £23.20


Design Naif Bowl
Design Naif Bowl
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  •  MSRP: £29.90
  •  Our Price: £23.92


Design Naif Soup Cup
Design Naif Soup Cup
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  •  MSRP: £44.00
  •  Our Price: £35.20


Design Naif Soup Saucer
Design Naif Soup Saucer
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  •  MSRP: £25.00
  •  Our Price: £20.00


Design Naif Teapot
Design Naif Teapot
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  •  MSRP: £129.00
  •  Our Price: £103.20


Design Naif Creamer
Design Naif Creamer
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  •  MSRP: £49.00
  •  Our Price: £39.20


Design Naif Covered Sugar
Design Naif Covered Sugar
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  •  MSRP: £49.00
  •  Our Price: £39.20


Design Naif Breakfast Cup
Design Naif Breakfast Cup
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  •  MSRP: £30.00
  •  Our Price: £24.00


Design Naif Breakfast Saucer
Design Naif Breakfast Saucer
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  •  MSRP: £23.50
  •  Our Price: £18.80


Design Naif Tea Cup
Design Naif Tea Cup
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  •  MSRP: £25.00
  •  Our Price: £20.00


Design Naif Tea Saucer
Design Naif Tea Saucer
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  •  MSRP: £20.50
  •  Our Price: £16.40


Design Naif Coffee Cup
Design Naif Coffee Cup
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  •  MSRP: £25.00
  •  Our Price: £20.00


Design Naif Coffee Saucer
Design Naif Coffee Saucer
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  •  MSRP: £20.50
  •  Our Price: £16.40


Design Naif Espresso Cup
Design Naif Espresso Cup
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  •  MSRP: £22.00
  •  Our Price: £17.60


Design Naif Espresso Saucer
Design Naif Espresso Saucer
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  •  MSRP: £17.90
  •  Our Price: £14.32



Villeroy and Boch Design Naif



The Villeroy & Boch Design Naif collection is truly unique. The idyllic rural scenes were painted in 1980 by Gérard Laplau, a French Corsican artist who was instrumental in establishing “naïve” as a globally relevant art form. The beauty of the naïve art used in Design Naif is that you will discover something new every day. The collection uses a multi motif principal with over a dozen different designs. The lovingly decorated pieces adored by children & collectors worldwide often feature family and village vignettes with occasional biblical motifs. The six dinner plates feature designs such as the Farmer, the Village and Huntsman along with the Noah’s Ark which is beautifully decorated with a selection of exotic animals. These designs also appear on the salad plates while the Bread and Butter Plates have six different motifs including the Meeting and Marriage. One gets a real sense of being part of the village and the lives of the charming inhabitants. The Collection is bought together by the uniform banding which decorates the rims of plates, bowls and cups. Two black lines, of different weights, encircle the outer rims with each design also bordered by a fine black line. This charming premium porcelain collection is perfect for daily family use at breakfast or for an afternoon tea. Despite Design Naif’s vintage appeal it is ready for the rigors of modern living being both Dishwasher & microwave safe.

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